Charlotte Pan
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Brainstorm & Drafts
Final Delivery - Icons
Final Delivery - Instagram Posts
Icons & Digital Post Design for Drink Juice
Icons & Digital Post Design for Drink Juice
Icons & Digital Post Design for Drink Juice
Project Type
Project Type
From 0 to 1, B2B2C
From 0 to 1, B2B2C
Time
Time
Nov 2024 - Dec 2024
Nov 2024 - Dec 2024
roles
roles
Graphic Design
Graphic Design
roles
roles
Adobe Illustrator, CorelDRAW, Canva
Adobe Illustrator, CorelDRAW, Canva
Project Background
Project Background
Drink Juice Co. is a Toronto-based cold-pressed juice brand offering organic juice blends with different wellness-focused benefits. The brand wanted to promote individual juice flavors through Instagram while clearly communicating their functional health benefits.
Drink Juice Co. is a Toronto-based cold-pressed juice brand offering organic juice blends with different wellness-focused benefits. The brand wanted to promote individual juice flavors through Instagram while clearly communicating their functional health benefits.
Project Goals
Project Goals
Create clean, scroll-stopping Instagram posts that highlight each juice flavor and make its health benefits easy to understand at a glance.
Create clean, scroll-stopping Instagram posts that highlight each juice flavor and make its health benefits easy to understand at a glance.
My Role
My Role
My role was to design Instagram feed posts and developed a cohesive set of custom vector icons to visually represent key benefits such as gut health, skin health, anti-inflammatory support, and weight loss.
My role was to design Instagram feed posts and developed a cohesive set of custom vector icons to visually represent key benefits such as gut health, skin health, anti-inflammatory support, and weight loss.
Brainstorm & Drafts
Brainstorm & Drafts
Challenges & Solutions
Challenges & Solutions
Solution
Solution
I created a simple icon system paired with short copy to turn complex wellness information into quick, visual cues—making each post more scannable and consistent across the campaign.
I created a simple icon system paired with short copy to turn complex wellness information into quick, visual cues—making each post more scannable and consistent across the campaign.
Challenge
Challenge
The health benefit descriptions were often long and text-heavy, which reduced readability on mobile.
The health benefit descriptions were often long and text-heavy, which reduced readability on mobile.
Final Delivery
Final Delivery
Customized Icons for Product Benefits
Customized Icons for Product Benefits
Skin Health
Skin Health
Fat Burner
Fat Burner
Alkalizes the Body
Alkalizes the Body
Helps Detox the Body
Helps Detox the Body
Regulate Energy
Regulate Energy
Soothes Digestive Tract
Soothes Digestive Tract
High in Vitamins and Minerals
High in Vitamins and Minerals
Boost Immune System
Boost Immune System
Aids in Weight Loss
Aids in Weight Loss
Metabolism Booster
Metabolism Booster
Supports Liver Health
Supports Liver Health
Supports Kidney Health
Supports Kidney Health
Reduces Water Retention
Reduces Water Retention
Blood Purifier
Blood Purifier
High in Soluble Fibre
High in Soluble Fibre
Anti-Inflammatory
Anti-Inflammatory
Natural Electrolytes
Natural Electrolytes
High in Amino Acid
High in Amino Acid
Promotes Appetite Control
Promotes Appetite Control
Aids in Preventing LDL Cholesterol
Aids in Preventing LDL Cholesterol
Aids in Heart Health
Aids in Heart Health
High in Omega-3
High in Omega-3
Helps Build Collagen
Helps Build Collagen
High in Antioxidants
High in Antioxidants
High in Magnesium
High in Magnesium
High in Vitamin C
High in Vitamin C
High in Bromelain
High in Bromelain
Aids in H. Pylori
Aids in H. Pylori
Reduces Stress
Reduces Stress
Anti-Viral
Anti-Viral
Keeps You Hydrated
Keeps You Hydrated
High in Vitamin A
High in Vitamin A
High in Carotene
High in Carotene
Selected Instagram Posts Highlighting Featured Products
Selected Instagram Posts Highlighting Featured Products
Let's build
something magical together.
Get In Touch
Let's build
something magical
together.
Get In Touch
Let's build
something magical together.
Get In Touch
© 2026 Charlotte Pan’s Portfolio. ALL RIGHTS RESERVED
© 2026 Charlotte Pan’s Portfolio. ALL RIGHTS RESERVED